Renew Wellness Brands, a multi-channel, vertically integrated and worldwide provider of natural health and wellness products, has appointed Brian Koons as Senior Vice President of Marketing. Renew Wellness Brands partnered with Buffkin / Baker on the executive search.

In his new role as SVP of Marketing, Brian will be responsible for leading all sales and marketing efforts across the organization, with a focus on driving high-quality website traffic, optimizing digital channels, and accelerating customer growth. He will oversee brand management for all six operating subsidiaries, while also expanding recurring revenue, improving customer retention, and developing new marketing channels including B2B wholesale and paid social. Brian will report to the company’s President & CEO, James Clarke.

Brian most recently served as Chief Marketing Officer at BREEO. There, he was responsible for driving ecommerce revenue and strategic brand growth. Prior to BREEO, Brian worked at Gathr Outdoors performing as VP Enterprise Marketing, helping grow their portfolio of outdoor lifestyle and consumer durable brands. Brian’s earlier positions include VP Ecommerce and Marketing at Klymit, Director of Marketing at Mueller Sports Medicine, and Senior Brand Manager at Spectrum Brands. Brian holds an MBA from Thunderbird School of Global Management and a Bachelor of Arts in German from Arizona State University.

Renew Wellness Brands is a health and wellness company offering both B2C and B2B solutions designed to support healthier, happier lives. On the consumer side, the company operates e-commerce stores featuring a curated selection of practitioner-approved vitamins, supplements, functional foods, personal care, and pet care products for all ages. On the B2B side, Renew Wellness Brands develops proprietary, high-quality brands across the vitamins, CPG, and personal care categories, including NSF Certified for Sport supplements and other lifestyle-focused wellness products.

Lighthouse Behavioral Health Solutions, an organization dedicated to supporting substance use recovery and mental well-being, has appointed Rachel Donovan as Vice President of Marketing & Client Access. Lighthouse partnered with Buffkin / Baker on the executive search.

In her role as VP of Marketing & Client Access, Rachel will be responsible for building the market awareness and client acquisition engine to magnify the impact and reach of Lighthouse services. She will lead a team of cross-functional departments including Business Development, Marketing, and Admissions Operations, and be accountable for designing and implementing strategies that expand client access points and opportunities for potential clients in need of Lighthouse clinical programming. Rachel will report to the company’s CEO, Mike Saul.

Rachel joins Lighthouse from Treehouse Eyes, where she served as VP of Marketing. Previous roles include VP of Digital Health Marketing and Consumer Experience for Recovery Centers of America, Managing Director Enterprise Marketing Strategy & Analytics for Nemours, and seven years at Penn Medicine – University of Pennsylvania Health System as Senior Director of Referral Development and Provider Engagement. Rachel holds a Bachelor of Arts in Communication from The Ohio State University and an MBA in Business Administration and Management from Capital University.

At Lighthouse, substance use disorder treatment is more than just recovery – it is individuals living and thriving again. Their compassionate team of caregivers provides substance use disorder (SUD) and mental health treatment services that are evidence-based and effective. Most importantly, they remove the barriers standing between their clients and access to care in their community: helping them restore their dignity, wellness, and joy for life.